The epic story of a rapidly growing industry
The short-term rental market has experienced meteoric growth, evolving from a simple idea into a multi-billion dollar global industry. To discuss this, we met with Arnaud Courté, president of Concierge BB, a company that has positioned itself as a major player in this sector.
Arnaud highlights the importance of discipline and a "winning" mentality for success in the business world. According to him, their loyalty and determination are fundamental assets for providing exceptional service.
360° services for investors
Concierge BB, initially focused on seasonal rentals for second-home owners, has seen its clientele evolve. Today, 50% of their clients are investors, and the company has adapted by offering a full range of services:
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Location selection [ 04:43 ]: they advise clients on cities with high profitability potential.
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Design and furnishing [ 04:47 ]: they take care of the decoration and layout of properties to attract customers.
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Optimized Pricing Strategy [ 07:29 ]: Thanks to tools like PriceLabs, Concierge BNB automatically adjusts prices, resulting in a 20% increase in revenue for the properties they manage. A concrete example: during a Taylor Swift concert, apartments located near the venue generated 30% more revenue thanks to this strategy.
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Complete management [ 06:02 ]: The company takes care of all the management, from communication with travelers to maintenance and cleaning, thus freeing the owners from any mental burden.
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Financial and legal assistance [ 12:09 ]: In partnership with a former banker, Concierge BNB helps to prepare financing applications and provides valuable advice on local regulations.
Where to invest in 2025?
Arnaud Courté observes that market growth is shifting towards provincial cities, and no longer solely to major metropolitan areas. He also recommends focusing on coastal cities, as 50% of Airbnb searches include the terms "sea view" or "mountain view" [ 20:54 ].
Expert advice: invest in a place you personally love. This allows you to better understand the local market and its specific characteristics [ 09:22 ]. For a property managed by Concierge BNB, the average return is between 8 and 16% [ 19:54 ].
International expansion: Dubai and Marrakech
Concierge BB is no longer limited to France and has established an international presence, notably in Dubai and Marrakech [ 33:55 ]. These markets offer unique investment opportunities, with potentially very rapid returns on investment. Arnaud mentions the possibility of buying a property in Dubai with only a 30% deposit and, in some cases, reselling it for double the price even before construction is complete [ 33:55 ].
In summary, Concierge BB does not just manage properties, the company positions itself as a true investment partner, offering a complete service to maximize the profitability of short-term rentals.